Practical writing on QR codes, short links, and white-label SaaS.
Working knowledge from building Linked.Codes — what scans, what ranks, what survives, what doesn't.
Round QR codes — what actually makes them work
Round QR codes look great on packaging and posters but only scan reliably when the underlying code is built right. Here's what changes and what doesn't.
QR codes outdoors — billboards, bus stops, signage
Outdoor QR codes follow different rules than indoor ones. Scan distance, surface materials, daylight, weather. Here's what to size, print, and test for an outdoor QR code.
Why you should own your link infrastructure
Every link you've shared is a bet on a redirect host staying up. When that host goes away, the bet pays out badly. Here's what owning the layer underneath looks like.
Branded short links — why your domain beats bit.ly
A short link on your own domain looks different, performs different, and ages different. The reasons matter more than they sound on paper.
White-label short link software — what to pick
A short-link service under your own domain looks simple but the picking criteria are non-obvious. Here's the checklist that actually matters before you commit.
How to start a white-label QR code business
A practical playbook for launching a QR-code SaaS under your own brand. The model that works, the parts that matter, and the parts that don't.
URL QR codes vs short-link QR codes — what changes
A QR code that encodes a long URL works but ages badly. A short link inside the QR is sparse, brand-friendly, and editable later. Here's what changes.
WiFi QR codes — share without sharing
A WiFi QR code lets a guest connect by scanning instead of typing. The format is older than most QR codes you've used. Here's how it works and where it doesn't.
vCard QR codes — the digital business card
A vCard QR code drops your contact details into someone's phone in one scan. How the format works, what it does well, and where it trips you up.
How to design a custom QR code that actually scans
Branded QR codes — round modules, custom colours, centre logo — work when you respect five constraints. Here's the recipe and the things that quietly break the scan.
Static vs dynamic QR codes — when to use which
Static QR codes are permanent and free; dynamic QR codes route through a short link you can repoint and track. Here's the trade-off, and which one belongs on which print job.