#marketing — Click-through-rate data, link tracking, and the line between useful campaign measurement and creepy
2 posts tagged #marketing.
Marketing's hardest job is knowing which channel actually converted. Branded short links and dynamic QR codes are the simplest measurement layer most marketing teams aren't using fully — every scan and click logs a campaign-level event you can join against your CRM.
These posts cover the practical side. Click-through-rate lifts from switching to branded links. The privacy line between attribution and surveillance. How to A/B test a landing page using two short links pointing at variants. What QR codes in print magazines actually achieve, and where they earn their keep.
If you're running campaigns and want better attribution without bolting on heavyweight analytics, the posts here are the working knowledge.
Why you should own your link infrastructure
Every link you've shared is a bet on a redirect host staying up. When that host goes away, the bet pays out badly. Here's what owning the layer underneath looks like.
