Sign in Get started

Google review links

A short link or QR code that opens your Google business review form directly. Pick your business from the search, the canonical review URL gets built behind the scenes.

Updated today 3 min read

A Google review link is a short link whose destination is the canonical "leave a review" form for your business on Google. Customers scan the QR, Google's review page opens with your business pre-filled, they tap five stars and write a sentence. The friction between "happy customer" and "review posted" goes from ~60 seconds to ~5.

The short answer. Search your business at /google-review-link-generator, pick it from the autocomplete, save the link. Print the QR on a card by the counter. Done.

Behind the scenes the destination URL is:

https://search.google.com/local/writereview?placeid=<YOUR_PLACE_ID>

That URL is generated for you from the place_id Google assigns every business profile. The place_id is the stable identifier — your business name, address, and even category can change without invalidating it. Print the QR once; the destination keeps working.

You could print the long Google URL directly. Most operators don't because:

Editable destination If Google ever changes the URL format (they have, twice), swap once in your dashboard. Every printed QR keeps working. Smaller, sturdier QR Short URLs encode into fewer modules — easier to scan on a small card, survives print at lower resolution. Per-scan analytics Each scan logs a row. See which placement (front counter, receipt, bag) actually drives reviews.

How to set one up

1
Open the Google review link generator. The search box at the top reads from Google Places — same autocomplete you'd see on Google Maps.
2
Type your business name. The list narrows as you type. Pick the entry that matches your exact address — there are often duplicates from old listings or unverified profiles.
3
The review URL builds itself. The selected business's place_id gets captured, the canonical writereview URL gets generated, the destination gets filled into the short link.
4
Pick a slug and save. Choose a memorable slug like linkedco.de/review or hit the dice. Save the link, the QR is yours.

Adding the type from inside the dashboard

You can also pick Google review as a destination type when creating any new link or QR — the picker on /app/links/new and the QR builder both include it.

The field shape:

  • Your business on Google — start typing your business name and pick it from the autocomplete. The selection captures the address; the Place ID gets resolved server-side and the canonical writereview URL is saved as the destination.

To swap to a different business later, edit the link in your dashboard — search a new business, save. Every printed QR follows the new destination automatically.

Where this earns its print run

Counter card / tillCafé, restaurant, bar, takeaway. The first regulars seed the early five-stars; the count compounds. Receipt + takeaway bagMost reviews that don't happen are the ones a happy customer would have left if it were easier. A QR on the bag closes that gap. Service businessesHair, nails, barber, beauty — mirror sticker. The customer who's just seen the result is the one most likely to review. Local tradesPlumbers, electricians, contractors. Van decal. The customer who just had the boiler fixed scans before you've packed up.
What's not allowed. Google's review content policy permits asking customers for honest reviews. It does not permit: paying for reviews, gating only happy customers through a positive-filter wall, asking only when you know the rating will be high. The QR you build routes everyone to the same Google form; what they write afterwards belongs to them and Google.
  • QR codes — the foundation: how dynamic QRs work, where the design options live.
  • Short links — what's under the QR. Editable destination, custom domain on the lifetime tier.
  • Analytics — per-scan dashboard. Useful for working out which placement converts to reviews.